A more personal approach to memory support


It might be the words to a song recalled. Or a warm smile returned. Or a family story shared. Or confusion and frustration soothed. There may not yet be a cure for  Alzheimer’s disease, but at In our memory support neighborhoods—Reflections at Willows Assisted Living and Reflections at Briarwood Healthcare Center—we help our residents live to their emotional, spiritual, and functional potential at every stage of the disease. 

Our person-centered care approach works by treating the needs of each individual, rather than focusing on their illness or lost abilities. 

We’re one of the few senior living communities whose entire memory support staff is certified as Dementia Care Specialists (DCS) by the Crisis Prevention Institute (CPI).

Working one-on-one with residents, our staff develops long-term relationships rich with emotional comfort and stability. They become more than just caregivers; they’re trusted friends as well. 

A recent study published in the journal Clinical Interventions found that person-centered dementia care reduced agitation and depression, enhanced engagement, lessened the need for psychiatric medication and improved the quality of life. 

Since 2018, all new associates of Friendship Senior Options undergo CPI training and certification. 

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