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Vice President, Planning and Marketing
Patricia Mash was hired as Vice President of Planning and Marketing in March 2011. In this position, she leads the strategic planning, marketing, branding, communications and sales for Friendship Senior Options and Friendship Village.
Ms. Mash's experience offered Friendship Senior Options a new approach to marketing and sales in the senior living business. Prior to joining Friendship Senior Options, Ms. Mash held numerous positions in marketing. She spent 20 years at United Airlines where she served in various marketing positions including President of Mileage Plus Marketing, Inc. and Vice President of Revenue Management. She also served as Senior Vice President of Marketing for Equity Residential in Chicago and Senior Vice President of Marketing for Riverstone Residential Group in Dallas, TX.
Ms. Mash is a graduate of Binghamton University where she received an MBA, with a concentration in Marketing, and St. Lawrence University where she received a B.A. in Sociology. She is also a Certified Marketing Professional.